It’s a common misconception that you shouldn’t try to buy or sell a home during the fall and winter months.

This is generally considered the “offseason” in real estate. Many sellers mistakenly believe that the cold weather will keep buyers away and that no one is looking over the holidays. Unfortunately, many real estate professionals perpetuate this myth by advising their clients to “wait until the spring” to list their home.

The truth is, homes are bought and sold year round, especially in California. And while the market is typically quieter during the fall and winter, savvy buyers and sellers know how to use this slow down to their advantage. In fact, depending on your circumstances, now may be the ideal time for you to purchase or list a home for sale.

If you’re in the market to buy or sell a home, there’s no need to wait for the spring. In fact waiting can actually cost you!. Read on to discover the top five reasons that it can pay to buy or sell a home during the “offseason”.

To find out the specific facts in your neighborhood, let’s chat about your details.

1. LESS COMPETITION

What’s the number one reason to buy or sell a home during the “offseason”? Less competition!

This can be particularly beneficial if you’re a seller. Come spring, a huge wave of new listings will hit the market. But if you list now, you will have fewer comparable homes with which to compete for qualified buyers.

In the spring and summer months, it can be difficult for your property to stand out in a crowded market. There may be a surplus of homes for sale in your neighborhood. Indeed, it’s not uncommon to see multiple listings on a single street during the peak selling season.

Inventory in the fall and winter months, however, can be significantly lower. That means your home will not only receive more attention from serious buyers, but you may also gain the upper hand in your negotiations. In fact, research found that homes listed during the winter months are nine percent more likely to sell, and that sellers get more above asking price offers in the winter than any other time of year.¹

For simple and low cost ways to get more money for your home, see my 10 Staging Secrets from the Pros for a Quick Home Sale at Top Dollar report.

Buyers also have a lot to love about the real estate “offseason”. While some buyers need to move during the winter, many bargain hunters search this time of year in hopes of scoring a great deal.

Smart buyers will continue to scan the market during the fall and winter for hidden gems that pop up during the “offseason”. There are always highly motivated sellers who need to sell quickly. And with less competition to bid against you, you’re in a better position to negotiate a great price. If you’ve been looking for a good deal on a home or investment property, now may be the best time to look!

So while a “slow market” may scare off some buyers and sellers, it can actually be the perfect time of year for you to list or purchase a home. While the rest of the market is hibernating until spring, take advantage of this opportunity to get a jump start on your competition! Besides, the beautiful decor of the holiday season can show off your home in it’s best light.

2. EVERYONE’S MORE MOTIVATED

During the spring and summer, you’re likely to encounter “lookie-loo” buyers who are just testing the waters or looking for decorating ideas as well as unrealistic sellers who are holding out for a better offer. But the serious buyers and sellers stay active during the cold weather and holiday season, often because they need to move quickly. In fact, research shows that homes listed in the winter sell faster than any other time of year.¹ Isn’t that what you want?

January and February are peak job hiring months, which brings a surge of buyers who need to relocate quickly to start a new job.² And of course life changes like retirement, marriage, divorce, and new babies come year round. While families often find it more convenient to move during the summer when school is out, the reality is that many don’t have the option to wait. According to the National Association of Realtors, 55 percent of all buyers purchased their home at the time they did because “it was just the right time,” not because of seasonal factors.³

If you prefer to deal with serious, highly-motivated buyers and sellers who want to act fast and don’t want to waste your time, then the “offseason” may be the perfect real estate season for you.

There are proven strategies to help you sell your home for the most money possible. We share these with our clients in our no obligation appointment. Schedule yours today.

3. GREATER PERSONAL ATTENTION

Another key benefit to buying and selling in the “offseason” is the increased personal attention you’ll receive.

While we strive to provide unparalleled client service throughout the year, we simply have more time available for each individual client during slower periods. Similarly, we find the other real estate professionals in our network—including title agents, inspectors, appraisers, insurance agents, and loan officers—are able to respond faster and provide more time and attention during the “offseason” than they are during the busy spring and summer months. The result is a quicker and more streamlined closing process for all involved.

4. COST SAVINGS

Clients who move during the “offseason” often report significant cost savings. Moving costs may be discounted by 15 percent or more during the winter months, and moving companies can typically offer more flexibility in their scheduling.⁴

Home renovations and repairs can also be less expensive in the “offseason”.⁵ Whether you’re fixing up your property prior to listing it or remodeling your new home before moving in, contractors and service providers who are hungry for business are often willing to work for a discount this time of year. If you wait until the spring and summer, you may be forced to pay a premium. Yikes!

Home stagers and decorators are also more likely to negotiate their fees during the winter. And you can often score great deals on new furniture and decor during the holiday sales.

Whether you’re buying or selling, count cost savings as another compelling reason to consider an “offseason” move.

5. EASIER TO MAINTAIN CURB APPEAL

Finally, listing your home during the fall and winter offers one key—but often overlooked—advantage: less lawn maintenance!

Good curb appeal is crucial when selling your home. According to a recent report by the National Association of Realtors, 44 percent of home buyers drove by a property after viewing it online but did NOT go inside for a walkthrough.⁶ That means if your curb appeal is lacking, buyers may never make it through your front door.

If you list your home during the peak of the selling season, we will generally advise you to implement a frequent schedule of mowing, edging, watering, weeding, and trimming shrubs and hedges. You’ll probably want to plant flowers, as well, to brighten your exterior. After all, a lush landscape is a key element in attracting spring and summer buyers.

If you list in the “offseason”, however, your lawn maintenance list is significantly reduced. While we do recommend that our sellers keep their exterior clean, tidy, and free of leaves, snow, and ice, you will probably spend much less time on outdoor maintenance during the winter than you would if you listed your home in the summer.

ARE YOU READY TO MAKE YOUR MOVE?

Now that you know all the great reasons to buy or sell a home in the “offseason”, it’s time to decide whether you’re ready to make your move.

Every client’s circumstances are unique. Whether you need to move quickly or you simply want to take advantages of all benefits this season has to offer, it’s a great time to enter the market.

Give us a call today to schedule a FREE consultation … and you could be ringing in the New Year in your new home!

P.S. Check out my Real Estate Relocation Guide: 7 Steps to a Seamless Move report to get your mind ready for your next move.

Sources:

1. Redfin –
   https://www.redfin.com/blog/2013/12/why-winter-is-the-hottest-time-to-sell-your-home.html#.VjKYm2SrTKI
2. Top Resume –
   https://www.topresume.com/career-advice/the-best-times-of-the-year-to-job-search
3. National Association of Realtors –
   https://www.nar.realtor/research-and-statistics/research-reports/highlights-from-the-profile-of-home-buyers-and-sellers
4. Angie’s List –
   https://www.angieslist.com/articles/why-winter-can-be-best-time-move.htm
5. Build Direct –
   https://www.builddirect.com/blog/the-best-times-of-the-year-to-get-deals-on-home-remodels/
6. National Association of Realtors –
   https://www.nar.realtor/sites/default/files/reports/2017/2017-home-buyer-and-seller-generational-trends-03-07-2017.pdf